Constantine Poulos joins Zemoga and starts to bleed green!
I could not be more pleased to announce the addition of Constantine Poulos to our US team as our VP of Engagement and Delivery. Constantine brings over 25 years of digital design and delivery experience working with Fortune 500 clients. He joins us from AETN, where he was the Director of Digital Media Technologies. He is an Engineer by trade, (code, not choochoo), client advocate by personality and a true innovator by heart. He is passionate, smart and committed to helping our clients leverage mobile and social platforms to drive engagement and transactions. Welcome Constantine!
Welcome to the New Pixels & Pills!
Zemoga isn’t just a pretty face in digital media, entertainment, and luxury consumer goods – we’ve also been an authority in the digital health space for years with our newly redesigned flagship blog, Pixels & Pills. 2013 is the year we’re leveraging all that hard-earned and well-deserved thought leadership by adding branded solutions to our healthcare tech mix. Starting with PADFORCE, our proprietary mobile sales force delivery super-app, we’ll be featuring proven case studies to drive the digital Z deeper into the two trillion dollar healthcare industry.
The cobbler’s children finally get a pair!
We know…. we know…. our “holding page” of a site was wretched. Back off!
It’s tough to squeeze in your own work when you have to do what we do. Let’s leave it at that. OK?
It is still in “beta”, but then Google was for what, like 15 years. Regardless, we did feel it was ready for prime time. Some of the awesome work that we did in 2012 for a wide range of clients is featured in the reel, we literally blow up a few projects to show you what is really inside what we do, and how much care is taken to do so.
Like peeling back the onion on a few projects. Not sure if your eyes will well up… but let me know if they do. The site design is also launching in parallel with our Pixels & Pills Blog refresh. You’ll find more engaging digital health thought leadership, trends, and healthcare industry news from all over on our little blog that could… and does.
PSFK features Zemoga workplace technology innovation in their latest long anticipated report “The future of the workplace”
Just released on 1/7/13, Piers Fawkes and his gang of Merry Trend Spotters have dished up an incredible eye candy of a report on what makes great workspaces. With tons of reference points, gorgeous examples and inspiration everywhere, it’s for everyone from designers, marketers to architects and HR professionals. If you are at all influential in the decisions around the environment in which your company works, get this report… its worth the money.
Zemoga gets mad crazy results with the Toyota Avalon pre-launch campaign
Late last year, we were asked by Toyota to execute a plan around driving interest and opt-ins for the newly redesigned Avalon. Toyota knocked it out of the park with the 2013 redesign, completely overhauling just about everything on one of its most popular models. With few assets available to us (as the car was just hitting the press and the showrooms) Zemoga worked on a responsive design solution that drew in consumers and engaged them from click one, regardless of the device. The challenge was to get 50,000 “hand raisers” in 3 months (that dealerships could then market via email and other direct channels). We delivered 50,000 in 2 weeks. Ahem. 2 weeks! The number is now in the 6 figures and doubters of successful and engaging opt-in customer acquisition strategies are taking note.
Anyone who thinks Zemoga kicks ass, raise your hand!
(Thank you those who actually did, we felt it) Now go buy an Avalon!
We’ve set the bar on how to empower the floor for Ebay/PayPal
Zemoga reinvents the way high-end retail sales associates are trained, empowered and interact with customers while in store.
With the proliferation of data on how we do and buy just about everything… innovative companies are beginning to leverage that data in more unique and effective ways. Zemoga created a sales associate iPad application for our clients MBS and eBay. Working with the client, we leveraged both public and proprietary shopper data to empower salespeople with insight and direction to make the shopping experience even more engaging. Imagine while shopping, your sales associate knows your latest purchases, preferences, sizes and offers/promotions that are just right for you. The application empowers the associate with relevant data on past purchases and recommendations driven by a dynamic profile that draws data from multiple consumer interaction points. We are proud to say that this innovation we created is an important part of the “Ebay Experience”… the futuristic live 20,000 sq. ft. showcase in NY and LA where eBay illustrates in real time and with real transactions, how consumers will be having more meaningful and profitable relationships with brands through technology. Super cool!
Zemoga joins the mile high club…
by taking a market leader in business aviation to new and bold heights with our custom iPad Jet configurator, aptly named “The Gulfstream DesignBook.”
The application was unveiled to rave reviews at the NBAA show in October 2012. (That’s where people go to buy jets in case you are in the market). I mean how freakin’ cool is this application?!? With this app, the client design team can now work with customers to configure interior designs, exterior designs, cabin configurations, seat types… the whole kit and kaboodle. We all played and dreamed with this app morning and night… and when a project works its way into your dreams… you know you are onto something good.
Zemoga developed the strategy in partnership with key senior stakeholders at Gulfstream. The result was a super-effective way to empower the client design team, remove the friction points in the sales process through immediate engagement and stunning visuals all while delivering beyond the customers’ expectations. One of the sweetest functions is the application’s ability to allow you to virtually walk through the interior. It’s mint… just like the planes.
Z-Predictions for 2013
Zemoga drives digital design and development by creating engaging, transactional experiences for some of the world’s top brands. Stay on top of your digital game with our hot list for the new year:
Download the Z-Predictions 2013 in PDF format.