An eye-opening video to get you going on “Hump Day”. The Economist Buy Phentermine Without Prescription, magazine has released their latest “Did You Know” video and as always the numbers are astounding. There are some very big ideas behind these little snippets of data, order Phentermine from United States pharmacy. Phentermine for sale, We highly recommend repeated viewing.
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Photo by Cristiano Betta ( http://www.flickr.com/photos/cristiano_betta)
Silicon Alley Insider reported today that Apple users have downloaded their 2 billionth app from iTunes. The growth in adoption of new apps is truly astounding as the same article notes that 10.5 million apps are being downloaded per day. No wonder Apple doesn’t have that long rumored tablet computer ready yet!
All kidding aside, it’s an incredible statistic and a testament to both the popularity of the iPhone and iPod touch and Apple’s very effective TV commercials for the Apps store.
Like anything, the app store runs the risk of being the victim of it’s own success. With over 85,000 apps already in the store, it’s got to be tough for developers to come up with something truly innovative. And even tougher for them to stand out from the crowd. We may soon see an evolution in app development as applications become the province of branded marketers with the budget to promote their commercial software in other media. The Puma Index and MasterCard Priceless Picks apps are two good examples of this new trend. Read more
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Wrapping up our coverage of the IAB MIXX conference, we thought we would give you a taste of the dialogue that went on between the various speakers. What follows are some of the most notable soundbites from digerati like Tim Armstrong, Soma samples, Buying Soma online over the counter,
More thoughts and fallout from this week’s IAB MIXX Conference …
One of the highlights (if not the highlight) of the session was Charlie Rose‘s interview with Chris Anderson, Editor in Chief of WIRED magazine. While the main subject of their interview was meant to be FREE, Anderson’s recent book about digital markets’ downward pressure on pricing, a far more interesting topic emerged from the conversation.
In detailing the evolution of online marketing, Anderson made the cogent observation that “Google invented small to small when it comes to advertising.” As the discussion progressed, Anderson returned again and again to this thought. It’s clear that he thinks that localization and targeted individual messaging are key to the next phase of online development. Read more
image © 2009 ESPN
We’re just back from the IAB MIXX conference where some of the biggest names in online media (think players like Tim Armstrong, Carol Bartz, and even Ashton Kutcher) were sharing their thoughts on the future of interactive advertising and the digital space.
Lots of big ideas were thrown around (and we’ll be talking a lot about the conference in the next few days). But one of the most interesting statements came from George Bodenheimer, President of ESPN (and ABC Sports). When the conference moderator asked him about whether he saw ESPN morphing in to a multi-media company, Bodenheimer replied “We ceased looking at ourselves as as a television network probably … 10 years ago.” Read more
“If I have seen further it is only by standing on the shoulders of giants.” An Isaac Newton quote, there.
Have you tried the BASE Method recently? No, it’s not a complicated scientific deductive analysis. BASE is a common acronym for “borrow and steal everything” – a tongue-in-cheek description of not reinventing the wheel.
(Borrow best practices. Not content. The former is efficiency. The latter is plagiarism. Enough said. You’re grown-ups.)
Marketers and communicators in highly regulated fields can be quick to dismiss social-media projects from other industries. “We can’t do that.” “That’d never get past legal.” “That’s not HIPAA-compliant.” “Regulatory would have a field day.” And many times that’s all completely true. But why, why, why leave it there?
There are social-media lessons everywhere, if you really look. Flip things over, poke around – dig out the element that can become a lesson.
Two examples.
One local restaurant offers discounts to patrons who are fans on Facebook. Interesting. While you probably can’t ask patients to “fan” a drug or a financial product, you certainly could think about how to offer useful value-adds through social media channels. For one example, check out Acuminder – Acuvue contact lens’ genius bi-weekly reminders via email, text, desktop widget or Facebook. Now think. What service would be useful enough for your audience to get from you that it would make them willing to give or receive information? There are probably many. Which ones can you give them?
Victoria’s Secret sells underpants. Not exactly a highly regulated industry, so what is there to learn here? Well, if you get on their mailing lists, either print or email, and want to leave, something excellent happens: you get options. It’s not just subscribe or unsubscribe, send me a catalog or never speak to me again. You can choose from different frequencies of contact, in addition to the add and unsub options. Similarly, the New York Times website has a “single page” option. How many times have you clicked on a news site’s “print” option just to see an article all on one screen? The Grey Lady chose reader happiness over a few more cliecks per story. Great decision. Now think. What are you thinking about in terms of yes or no, black or white? There are probably more options – more choices you can offer your patients. And they might be really easy to give.
When you’re a painter, you see everything like a painter. When you’re a new parent, you see the world through the eyes of your toddler. If you want to bring social media into your pharma work, you have to see it everywhere. Fair warning, it’s going to make you a bit weird at cocktail parties. But it’s going to make you darn good.
Editor’s Note: This post originally appeared on Pixels and Pills, a blog about digital trends and the healthcare industry. Visit www.pixelsandpills.com to read more articles from Zemoga’s CEO DJ Edgerton and other Pharma thought leaders.
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We’ve shown you some cool implementations of augmented reality before. This Nokia video takes it a step further, demonstrating how AR could be used as a new way of navigating the web and other communications platforms. Pretty far out stuff but a lot closer to being everyday reality than you might think!
On a sunny Friday afternoon it’s hard to resist the urge to head outside and blow off work. Luckily, our client, Toyota has solved this dilemma with their latest promotion for the Prius. These flowers feature wireless internet access and power that is partially provided by solar panels. Even if we didn’t work with Toyota, we would be fans of this initiative that combines green thinking with one of our biggest user needs/desires – online access everywhere.
Now how do we convince Mayor Bloomberg to install a couple of hundred of these around Manhattan?
Couple of very interesting articles up on Mashable today.
The first details MTV’s super smart handling of the Kanye West incident at Sunday’s VMA ceremonies. Whether or not you buy in to the theory that the incident was staged, you have to give MTV credit for realizing that they had an incredibly viral piece of content (and a terrific way to drive content to their site). They managed to keep the video clip off of You Tube but were smart enough to include an embed code on their own site. The result? Read more
Tim Ferriss has an interesting post on his blog about Rick Smith, the founder of World 50 and the author of the new book LEAP. Ferriss’ post focuses on Smith’s deconstruction of the myth of Bill Gates as a risk-taking entrepreneur. And that got me thinking about Microsoft in general.
Microsoft is actually high on marketing folk’s radar right now. Their recent “I’m a PC” campaign has been lauded as their first successful advertising campaign in years (although some of that praise may be due to the sheer awfulness of the Seinfeld-Gates campaign). While negative advertising based on pricing, as your USP is certainly not innovative it can be effective. And with the first Windows 7 ads beginning to run (With the same cute little girl from the previous campaign. Again, no points for innovation Microsoft), the general public will also be talking about the Redmond giant. Read more