Our talented, creative staff take Halloween very seriously. Check out the photos below and you’ll see that our team doesn’t just innovate in the digital space!
Month: October 2009
Everything I Needed to Know About Social Media I Learned From Spider-Man
Actually, that’s not true. Everything I needed to know about Social Media, I learned from Spider-Man’s co-creator, Stan Lee.
This month’s INC. magazine featured Stan as the latest entry in their “How I Did It” series. It’s a fun article but I don’t think it really captures the genius that marked Stan’s approach to making comics. He was practicing social media while guys like Brogan and Shankman were still in diapers.
So what did Stan teach me? Read more
Google Changes the Game Again
With the continuing trends toward customization and social media what’s the smartest thing Google could do? Start up it’s own social network? Buy a hot new company like Twitter? Have people create a video status update?
While that last one sounds kind of cool, there’s a reason the Google folks hire super smart people. Highly intelligent marketers realize that if it ain’t broke, don’t fix it. So rather than chasing pre-existing models, they’ve chosen to stick to their core competency -search expertise.
How to Become a Transmedia Expert
Order Ketoconazole Cream online no prescription, Learn from the masters. Here are transmedia gurus Henry Jenkins and Jeff Gomez explaining more about the concepts behind transmedia storytelling, buy no prescription Ketoconazole Cream online. Where to buy Ketoconazole Cream,
The New Buzzword for 2010 – Transmedia
What is going to be the biggest trend of 2010? The continued growth of mobile platforms (the “third screen”)? The practical uses of augmented reality? Adobe going to a daily schedule for its software updates?
My money is on the emergence of transmedia. For those of you who don’t know the term, MIT Media studies professor Henry Jenkins provided this definition in his 2006 book Convergence Culture … “(Transmedia) is storytelling across multiple forms of media with each element making distinctive contributions to a viewer/user/player’s understanding of the story world.” While most of the focus on transmedia has come from the entertainment world, I believe we’ll see this trend impacting almost all aspects of marketing and advertising in the next couple of years. Read more
Zemoga Launches Augmented Reality Project with Wise Foods
Cheez Doodles Aims at Kids, Launches New Viral Brand Using Augmented Reality and Social Media
Classic Wise Food’s Brand Gets Digital Face-Lift, Brings New Mascots to Life to Engage Teens and Tweens
Berwick, PA and New York, NY – Oct. 26, 2009 – Wise Foods, Inc., one of the country’s leading snack food manufacturers, and Zemoga, a pioneering digital marketing and innovation firm, today unveiled a fresh new look for CheezDoodles.com: introducing the “Cheez Dudes.” Encouraging creativity and musical aspirations, the new campaign introduces the Cheez Dudes alternative rock/pop group with original music, and an augmented reality contest that gives teens and tweens a chance to win musical instruments for their very own garage band.
Cheez Doodles Uses New Technology, Goes Viral and Social to Reach Young Consumers
Today, Cheez Doodles® joins the ranks of a select few brands embarking on a unique form of engagement called augmented reality. Using computer vision and object recognition technology, AR lets people augment their real-world environment to make it interactive and digitally usable. As its first foray into AR, viral marketing and social media, Cheez Doodles chose digital marketing firm Zemoga, to bring their Cheez Dudes mascots to life. For Cheez Doodles, Zemoga developed a complete digital campaign that included a new Website, casual game content, an augmented reality contest, original music, a Facebook Fan Page and a Twitter site to engage teens and tweens with the Cheez Doodle brand.
“Cheez Doodles successfully appeals to moms, but we needed to get more engagement with teens and tweens. So we worked with Zemoga to develop an extensive online marketing campaign to bring the Cheez Dudes to life,” said Kevin Foltz, Brand Manager at Wise Foods. “We decided to appeal to kids’ creative sides with art and music branded themes, rather than a typical sports-related platform. That’s how the Cheez Dudes band was born.” Read more
Are You Selling Yourself Short?
“For sale: baby shoes, never worn.”
That’s an (incredibly) short story written by Ernest Hemingway that’s the basis for a WIRED magazine feature on six word stories. WIRED invited some big names (Margaret Atwood, William Gibson and Bruce Sterling among others) to participate and you can see the results here. Read more
Why is Flickr Saying "Me Too… Me Too!"
We are constantly updating everything we use (I update something almost everyday). But why are so many developers and companies handling new features in such a Me Too fashion? What is the best path? Is it the clear ground breaker that waits for a totally new never-been-done feature to release? Or is it the Me Too approach, so that slowly but surely we will have thousand of sites or online apps that are all exactly the same?
How to Use Digital Tools to Change Any Industry
Do you want to kill an industry? Not really right? Most entrepeneurs or business development folks aren’t looking to wipe out entire industries. But if you listen to the media a lot of folks have tried to do just that.
Steve Jobs killed the music industry when he introduced the iPod. Craig Newmark killed newspapers when Craig’s List eliminated the traditional classified ads business. The Kindle or the newly introduced Nook are going to kill book publishing. the list goes on and on. Read more
How to Make Yelp (and All Our Lives) Better
Ever look in a restaurant and decide not to eat there because there weren’t any customers in the place? Or have you ever decided to eat in a Chinese restaurant because you noticed a lot of Asian customers? My Dad was one of many men in his generation who believed that trucks parked outside a roadside diner were an indication of the quality of the fare inside. The point is we trust the “wisdom of crowds”.
These days that wisdom is becoming a pervasive influence in our lives. When was the last time you bought a product online without reading user reviews? Or dined at a new restaurant without checking Chowhound or Urban Spoon? Or hired a contractor without checking Yelp or Angie’s List?
There’s no question that tapping in to other people’s knowledge can be tremendously helpful. Especially, if you’re away from your traditional support network. But there’s a downside to this as well.