1. Scott Pilgrim vs. The World’s Biggest Action Heroes

    StalloneCera Scott Pilgrim vs. The Worlds Biggest Action HeroesWinning a fight?  Our money’s on Stallone.  Winning hearts?  Cera all the way.

    By Kimberly Reyes (@CommDuCoeur)

    It’s one of those “I’m a little bit country, he’s a little bit rock & roll” situations…except switch out country for charmingly off-beat and rock & roll for high-octane explosive ass-whooping and you’ve got a recipe for movie night at my apartment. Read More-->

    Posted by Kimberly Reyes. 23 of August of 2010

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  2. Innovation Wants to Be Free

    Innovation Tools Innovation Wants to Be Free

    By Sven Larsen (@zemoga)

    Over the last couple of days, Kimberly has shared some of the materials that Zemoga has created for our Spark Sessions (as well as some of the cool swag that we’ve created to promote our brand). We’re big believers in creating and refining tools that aid our processes. Of course, as head marketer at the company, I Read More-->

    Posted by Sven Larsen. 18 of August of 2010

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  3. The REAL Reason We Bleed Zemoga Green: Corporate Identity and Color

    Rothko Room The REAL Reason We Bleed Zemoga Green: Corporate Identity and Color

    By Kimberly Reyes (@CommDuCoeur)

    Abstract artist Mark Rothko believed in the power of color.  After drawing parallels between the work of his contemporaries and the drawings often produced by children, Rothko noted that all art begins with the same basic element of color.  His most well-known paintings have been nothing more than fields of color, squares and rectangles in various hues juxtaposed to represent an emotion or elicit a visceral response.  While all of Europe was engaged in war, Rothko used color as a language that transcended borders, and the scale of his canvases would occupy the viewer’s world, creating a deeply moving experience that one would hardly expect from such simplified forms. Read More-->

    Posted by Kimberly Reyes. 28 of July of 2010

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  4. Austin Kleon, Hybrid Professionals, and Creativity in Business

    Screen shot 2010 06 30 at 5.07.52 PM Austin Kleon, Hybrid Professionals, and Creativity in BusinessScreen shot 2010 06 30 at 5.12.56 PM Austin Kleon, Hybrid Professionals, and Creativity in Business
    (Clicking on image will take you to Austin Kleon’s blog post on how to make a newspaper blackout poem on the iPad)

    By Kimberly Reyes (@CommDuCoeur)

    Austin Kleon is a self-described “writer, cartoonist, designer, and visual thinker obsessed with the art of communicating with pictures and words, together.”  Based in Austin, TX, Kleon takes pages of existing text and uses a black marker to block out most of the words, leaving behind flowing verses of poetry.  Frustrated with the dichotomy of art and language in the current educational system, Kleon’s revolutionary subtractive approach to creative writing spawns from a desire to express himself both visually and didactically. Read More-->th visually and didactically.

    Posted by Kimberly Reyes. 6 of July of 2010

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  5. Rules of Engagement: Manners for the Digital World

    bulletin board suzy zoo manners deco Rules of Engagement: Manners for the Digital Worldimage via Suzy Zoo

    by Briana Campbell (@MsMatchGirl)

    In polite society, there are a few rules that we all (should) live by.

    Share.

    Listen.

    Pay attention.

    Say please and thank you and excuse me.

    Give your seat to an elderly person or a pregnant woman on the bus.

    Basically, treat people the way you would like to be treated. Read More-->you would like to be treated.

    Posted by Briana Campbell. 23 of June of 2010

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  6. Social Media & the Sales Girl

    82500225 e1277138954678 Social Media & the Sales Girlimage via the LIFE photo archive

    by Briana Campbell (@MsMatchGirl)

    In a former life, for many years, I was a retail sales girl.

    It’s a career that relies heavily on relationships. Relationships with clients. Relationships with vendors. Relationships with the other members of the sales team. It’s about product knowledge and trust. It’s about knowing who your customer is and relating to them in a personal way.

    And it’s a different game now that it ever was before. Read More--> now that it ever was before.

    Posted by Briana Campbell. 21 of June of 2010

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  7. Real-Life UX, or Everything I Know I Learned at the Zoo

    real life UX Real Life UX, or Everything I Know I Learned at the Zoo

    By Dan Licht (@thedvl)

    On a recent trip to the zoo with my wife and son, I realized this place was designed. Not just the signage, or the plaques describing the animals genus or place of origin. I mean the entire experience. Some may say “duh.” It’s an attraction, of course. But I’m talking Read More--> now that it ever was before.

    Posted by Daniel Licht. 18 of May of 2010

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  8. Social Media and Politics

    1462345 Social Media and Politics

    By Kimberly Reyes (@CommDuCoeur)

    Yesterday, Facebook rolled out its official Congress on Facebook page, designed to highlight innovative uses of Facebook by members of Congress and serve as a directory of federal legislators on the social network.  With much of the political discourse among citizens taking place on a digital stage, Congress on Facebook attempts to bridge conversations between public figures and the private citizens. Read More-->.

    Posted by Kimberly Reyes. 14 of May of 2010

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  9. When Social Media Goes to Work

    Productivity photo When Social Media Goes to Work

    By Sven Larsen (@zemoga)

    Does your boss think social media is equivalent to time wasting? That used to be the attitude of a lot of big companies. Corporations would block popular sites like MySpace and Facebook, assuming that their employees were using these cutting edge connectivity tools to play Mafia Wars or share photos with their friends.

    But in the last year or so, we’ve seen a change in that kind of thinking. Maybe it’s the seemingly unstoppable wave of Facebook expansion. Or maybe it’s the fact that many of these naysayers are now using social media themselves. But the view of social media in the executive audience has been transformed from “distracting nuisance” to “productivity tool”. Read More-->.

    Posted by Sven Larsen. 13 of May of 2010

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  10. CASE STUDY AND GUIDELINES: Celebrities and Social Media

    Chris Brown Texting CASE STUDY AND GUIDELINES: Celebrities and Social Media

    Image Credit: Right On Magazine

    This post wraps up our week-long discussion on industry giants going digital, from the music industry to the travel industry – to everything in between!

    By Kimberly Reyes (@CommDuCoeur)

    I have a confession to make, you just have to promise not to judge me: I follow Taylor Swift on Twitter.

    You know, the pop country darling behind such toe-tapping hits as “Love Story” and “You Belong With Me.”  Yup, that Taylor Swift.  I don’t just follow her, but I gush when she tweets about having lunch with Katy Perry, or posts a Twitpic of herself dressed up for an awards show.

    Okay, so basically social media is just another camera lens for fans to stalk their favorite celebrities. Read More-->k their favorite celebrities.

    Posted by Kimberly Reyes. 7 of May of 2010

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