
When last we left our marketing & design superheroes, they had stumbled on a way to change the design of their core content offering that spurred reader interest and increased engagement. Now they faced their toughest challenge yet, creating a premium version of the product with minimal changes to the editorial content. Would they triumph or find themselves consigned to the long list of failed innovators. Would they create the next iPod or the next Newton? Read More-->










![One More Take on the Creative Process Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=0d72a9c9-c5d8-4307-baa1-246ad0f152cd)
