It’s unusual for us to have a newsletter without photos from the latest Zemoga party. What can we say? You guys have been keeping us busy! Luckily, the team is always ready for a good time and we’re already planning the next company blowout.

For now, you’ll have to content yourself with this picture Read More-->

If you’ve been reading any sort of mainstream media lately then you’ve been reading about Twitter. It’s either the next big thing or the next big failure depending on who you listen to (Jon Stewart and Stephen Colbert definitely have the funniest takes on the whole phenomenon). But it’s certainly the topic du jour for the press.

We’re actually big fans here Read More-->

If you’ve been around our houses in the summertime, you know the Z crew takes our backyard relaxation pretty seriously (Here is a picture of Dror with his hero … Steven Raichlen, renowned grilling expert who writes at BBQU.net). So who else would you pick to design a retro game based on showdowns between various downtime devotees?

At Zemoga, we use every tool out there to create unique and innovative designs. Photoshop, Dreamweaver, Illustrator, BMW Z4s. Not expecting that last one? Then you haven’t seen EXPRESSION OF JOY , an amazing interactive promotion BMW created to promote their latest sportscar release. This unique experiment involved giving South African artist Robin Rhode a specially outfitted Z4 and letting him run wild. BMW Read More-->.

It’s awards season in the web world and once again, Zemoga has been recognized for our team’s outstanding work. Our groundbreaking site, A MILLION REASONS TO VOTE has been recognized as one of the major achievements in web design in 2008.

Thanks to the Advertising Club of Conneticut for naming AMRTV the winner in the Politics category for their Interactive awards and thanks to the Webbys for naming the site as an official honoree in the Public Service category. This marks the second year in a row that Zemoga has been recognized by the Webbys. Let’s hope it becomes an annual tradition! Read More-->.

We hadn’t even started talking about our cool new projects and clients before the blogosphere started picking up on the Zemoga story. First it was social media maven Chris Brogan talking about hanging out with DJ and Sven in New York City (and how our business model was an example of industry best practices and a trend to be reconned with). Then Read More-->.

Or cat for that matter? That’s the question Pledge was asking with their “Show off Your Shedder” campaign, a fun, interactive contest that encouraged users to send in pictures of their “Shedder” (i.e. that cat or dog who gets hair all over your expensive cashmere sweater). The promotion was designed to highlight Pledge’s new ‘Fabric Sweeper for Pet Hair’ product. Of course, when you think Read More-->.

When Sears Holdings (the #4 e-commerce site on the net) decided to revamp the look and feel of their retail sites Kmart.com and Sears.com, they knew exactly who to call. OK…maybe we did a bit of song and dance…but they called. This remarkable company is the keeper of such iconic brands as Sears, Kmart and Read More-->)

There’s been a lot of talk lately about the migration of advertising from traditional media outlets to the digital space. Among the key benefits, analysts always identify in this trend is the ability to view metrics and more accurately assess the impact of digital advertising.

A similar point of differentiation occurs between print and digital design. Unlike print, the impact of a digital offering can be measured using simple tools. Of these, one of the most effective is bounce rate. Bounce rate refers to the number of users who click on a site but do not progress in their user experience beyond the entry page. It’s a highly significant measurement and leads directly in to the question we asked in our last post …

How many of your users are actually achieving their goals? Read More-->hieving their goals?

In our last post, we talked about how users come to sites with goals in mind. Good web design identifies what those goals are the easiest path to help customers achieve those goals. Of course, to accomplish this, designers and information architects must not only identify who the users are and what their goals are. They must also consider how the consumer interacts with the site. One of the most fundamental questions to be answered in considering this part of the process is …

Are your customers looking for a transactional or a transformational experience? Read More-->hieving their goals?