An eye-opening video to get you going on “Hump Day”. The Economist magazine has released their latest “Did You Know” video and as always the numbers are astounding. There are some very big ideas behind these little snippets of data. We highly recommend repeated viewing.
Who in your company should see this video? How can you use it to influence your business’ digital strategy?
(thanks to Ad Maven for the heads up))
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Photo by Cristiano Betta ( http://www.flickr.com/photos/cristiano_betta)
Silicon Alley Insider reported today that Apple users have downloaded their 2 billionth app from iTunes. The growth in adoption of new apps is truly astounding as the same article notes that 10.5 million apps are being downloaded per day. No wonder Apple doesn’t have that long rumored tablet computer ready yet!
All kidding aside, it’s an incredible statistic and a testament to both the popularity of the iPhone and iPod touch and Apple’s very effective TV commercials for the Apps store.
Like anything, the app store runs the risk of being the victim of it’s own success. With over 85,000 apps already in the store, it’s got to be tough for developers to come up with something truly innovative. And even tougher for them to stand out from the crowd. We may soon see an evolution in app development as applications become the province of branded marketers with the budget to promote their commercial software in other media. The Puma Index and MasterCard Priceless Picks apps are two good examples of this new trend. Read More-->MasterCard Priceless Picks apps are two good examples of this new trend.
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Hello World!
My name is Elad Ziv and I am “Special Ops” here at Zemoga. I was recently asked to contribute any thoughts or ideas I may have to this beautiful blog we call From Bogota With Love.
Well, it turns out I have a lot of ideas and thoughts and so here is my first “refined” one. Last week was Advertising Week in New York City I was extremely active, attending as many presentations as possible so that I can further my learning in the digital space. For the main part, I was sorely disappointed. I came across marketing executives from Coca-Cola and Verizon who felt that traditional media should still be the bulk of their efforts (with hardly any focus on social media), a Google member who decided to show about 40 minutes of user-generated YouTube videos, a Microsoft presentation on how they can now aggregate stats from social sites on a fancy application called Looking Glass (which can be done for free on, ummmm, Google Analytics), and the list goes on. Read More-->.
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(photo by TechCrunch50-2008)
Wrapping up our coverage of the IAB MIXX conference, we thought we would give you a taste of the dialogue that went on between the various speakers. What follows are some of the most notable soundbites from digerati like Tim Armstrong, Chris Anderson and AK himself. Enjoy!
“Augmented Reality could be the Direct Read More-->atic.zemanta.com/readside/loader.js" type="text/javascript">
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More thoughts and fallout from this week’s IAB MIXX Conference …
One of the highlights (if not the highlight) of the session was Charlie Rose’s interview with Chris Anderson, Editor in Chief of WIRED magazine. While the main subject of their interview was meant to be FREE, Anderson’s recent book about digital markets’ downward pressure on pricing, a far more interesting topic emerged from the conversation.
In detailing the evolution of online marketing, Anderson made the cogent observation that “Google invented small to small when it comes to advertising.” As the discussion progressed, Anderson returned again and again to this thought. It’s clear that he thinks that localization and targeted individual messaging are key to the next phase of online development. Read More-->.
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image © 2009 ESPN
We’re just back from the IAB MIXX conference where some of the biggest names in online media (think players like Tim Armstrong, Carol Bartz, and even Ashton Kutcher) were sharing their thoughts on the future of interactive advertising and the digital space.
Lots of big ideas were thrown around (and we’ll be talking a lot about the conference in the next few days). But one of the most interesting statements came from George Bodenheimer, President of ESPN (and ABC Sports). When the conference moderator asked him about whether he saw ESPN morphing in to a multi-media company, Bodenheimer replied “We ceased looking at ourselves as as a television network probably … 10 years ago.” Read More-->t ourselves as as a television network probably … 10 years ago.”
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“If I have seen further it is only by standing on the shoulders of giants.” An Isaac Newton quote, there.
Have you tried the BASE Method recently? No, it’s not a complicated scientific deductive analysis. BASE is a common acronym for “borrow and steal everything” – a tongue-in-cheek description of not reinventing Read More-->/javascript">
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We’ve shown you some cool implementations of augmented reality before. This Nokia video takes it a step further, demonstrating how AR could be used as a new way of navigating the web and other communications platforms. Pretty far out stuff but a lot closer to being everyday reality than you might think! Read More-->/javascript">
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On a sunny Friday afternoon it’s hard to resist the urge to head outside and blow off work. Luckily, our client, Toyota has solved this dilemma with their latest promotion for the Prius. These flowers feature wireless internet access and power that is partially provided by solar panels. Even if we didn’t work with Toyota, we would be fans of this initiative that combines green thinking with one of our biggest user needs/desires – online access everywhere.
Now how do we convince Mayor Bloomberg to install a couple of hundred of these around Manhattan? Read More-->/javascript">
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Couple of very interesting articles up on Mashable today.
The first details MTV’s super smart handling of the Kanye West incident at Sunday’s VMA ceremonies. Whether or not you buy in to the theory that the incident was staged, you have to give MTV credit for realizing that they had an incredibly viral piece of content (and a terrific way to drive content to their site). They managed to keep the video clip off of You Tube but were smart enough to include an embed code on their own site. The result? Read More-->
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Zemoga is an award-winning digital innovation firm that specializes in the creation of meaningful and engaging interactive experiences and applications.
With offices in the US and Colombia, Zemoga empowers customers with groundbreaking solutions through a model that provides efficiencies at every level.
Zemoga's clients include Sears Holdings, HBO, ING, Yahoo, Viacom, A&E Television Networks, Toyota, SONY Music, and Rodale.
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