Learn from the masters. Here are transmedia gurus Henry Jenkins and Jeff Gomez explaining more about the concepts behind transmedia storytelling.

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What is going to be the biggest trend of 2010? The continued growth of mobile platforms (the “third screen”)? The practical uses of augmented reality? Adobe going to a daily schedule for its software updates?

My money is on the emergence of transmedia. For those of you who don’t know the term, MIT Media studies professor Henry Jenkins provided this definition in his 2006 book Convergence Culture … “(Transmedia) is storytelling across multiple forms of media with each element making distinctive contributions to a viewer/user/player’s understanding of the story world.” While most of the focus on transmedia has come from the entertainment world, I believe we’ll see this trend impacting almost all aspects of marketing and advertising in the next couple of years. Read More--> in the next couple of years.

“For sale: baby shoes, never worn.”

That’s an (incredibly) short story written by Ernest Hemingway that’s the basis for a WIRED magazine feature on six word stories. WIRED invited some big names (Margaret Atwood, William Gibson and Bruce Sterling among others) to participate and you can see the results here. Read More-->);" target="_blank">here.

(www.flickr.com/photos/ camkage/3813697594/)

Is it time to move your business to Hollywood?

Yesterday, we attended the CLICK conference in New York City. The event had several interesting discussions but none more so than a panel on whether agencies were turning into product manufacturers. As the discussion progressed it became clear that many agency people are thinking of themselves as creators of consumer products (even if all these products are in digital form) from apps to blogs to traditional web sites. Almost all the panelists reiterated a common refrain of the season – traditional interruption based marketing is dead (or at least in severe decline) and anything an agency creates on behalf of a brand must give the consume real value. Read More-->st give the consume real value.