By Fernando Martinez (@fermart19)

When you launch an advertising campaign, whether it’s print, radio, or television, measuring the success of your efforts is crucial to the business and marketing decisions that you make.  Equally as important is how you measure these numbers.  The feedback on traditional campaigns may not be 100% accurate, but the information does provide insight into who you are communicating with and how they are responding. Read More-->

By Kimberly Reyes (@CommDuCoeur)

Northern California’s Silicon Valley is the beating heart of our industry.  Ever since Stanford University planted its high-tech seeds in the San Francisco Bay area at the beginning of the last century, we saw a fast and furious growth in technological innovation that forever changed the way we live.

And while innovation has since spread its roots to other parts of the country and even the world, the spirit of Silicon Valley carries on, with the passion and ambition that only comes from dedicated computer nerds and friends with deep pockets.  Here are our top five Silicon Valley ones to watch. Read More-->

By Sven Larsen (@zemoga)

Does your boss think social media is equivalent to time wasting? That used to be the attitude of a lot of big companies. Corporations would block popular sites like MySpace and Facebook, assuming that their employees were using these cutting edge connectivity tools to play Mafia Wars or share photos with their friends.

But in the last year or so, we’ve seen a change in that kind of thinking. Maybe it’s the seemingly unstoppable wave of Facebook expansion. Or maybe it’s the fact that many of these naysayers are now using social media themselves. But the view of social media in the executive audience has been transformed from “distracting nuisance” to “productivity tool”. Read More-->

By the Zemoga Team (@zemoga)

Speaking of repeat clients, we’re very excited to be working with the MOZILLA FOUNDATION on another project, this one for the EU marketing effort. As many of you already know, we pride ourselves on being platform agnostic and using open source solutions when they make the most sense for our clients business. So Read More-->

By the Zemoga Team (@zemoga)

When you get a chance to work with the brands you love and are religiously loyal to it is very special indeed.  I’ve been flying CONTINENTAL AIRLINES for years, a proud card carrying Platinum member. In fact, seats 14A and 14F between New York and Bogota should be reupholstered in Zemoga green since Read More-->

Image Credit: Right On Magazine

This post wraps up our week-long discussion on industry giants going digital, from the music industry to the travel industry – to everything in between!

By Kimberly Reyes (@CommDuCoeur)

I have a confession to make, you just have to promise not to judge me: I follow Taylor Swift on Twitter.

You know, the pop country darling behind such toe-tapping hits as “Love Story” and “You Belong With Me.”  Yup, that Taylor Swift.  I don’t just follow her, but I gush when she tweets about having lunch with Katy Perry, or posts a Twitpic of herself dressed up for an awards show.

Okay, so basically social media is just another camera lens for fans to stalk their favorite celebrities. Read More-->k their favorite celebrities.

This post kicks off Zemoga’s week-long guide to helping industry giants go digital.  We’ll be looking at case studies of who’s done it right, as well as provide guidance for those who are struggling with the transition.

By Kimberly Reyes (@CommDuCoeur)

The Ashley playlist.  The Stephanie playlist.  The Katie playlist.  The Jason playlist.  If you’ve ever seen my iPod, you’ll find these and a whole host of characters, each marking a significant event or memory, each as vivid and accurate as any video or picture of their namesake.

For me, a playlist isn’t just a list of songs I like.  They’re mixtapes I’ve made for friends, songs that blared from at epic college parties, tools to help me focus and concentrate, setlists from memorable concerts.  I have about eighty of them, dating back as far as middle school. I would labor over them for hours, sometimes days.  I needed to create the right mood, the transitions needed to be perfect, the songs needed to be timeless and brimming with meaning. Read More-->k their favorite celebrities.

By Sven Larsen (@zemoga)

We conclude our ”Gadget Week” with a look at the future of devices and how new content for them will be developed. As we cast our eyes to the future, many are asking, “Will the iPad (or Apple in general) kill Flash?”

As iPad sales continue to rocket upwards and the enmity between Apple and Read More-->ole for Flash in that future?

This post is part of a week-long series on gadgets: the technological developments that are innovative in function and design, and continue to make us consider the possibilities.

By Kimberly Reyes (@CommDuCoeur)

It’s 1984.  You’re in footed pajamas.  A strange noise comes from your parents’ bedroom closet.  On the coffee table lie a shoebox, a paper towel tube, some Read More-->ole for Flash in that future?

By Sven Larsen (@zemoga)

Did you hear the news? Mashable reports that Google had an insanely profitable first quarter and they now have a war chest of over $26 billion. That’s a lot of lettuce. And even though they’ve been on a bit of an acquisition spree lately, there’s still plenty of things they can do Read More-->;