By the Zemoga Team (@zemoga)

Speaking of repeat clients, we’re very excited to be working with the MOZILLA FOUNDATION on another project, this one for the EU marketing effort. As many of you already know, we pride ourselves on being platform agnostic and using open source solutions when they make the most sense for our clients business. So Read More-->

By Briana Campbell (@MsMatchgirl)

There was a quirky little field guide to Apple products – outlining the best use for three popular devices – on the Fast Company website yesterday.  What struck me, however, was the intro statement.  Author Tyler Gray poses this:

…a significant portion of your tech life will likely bear an Apple logo–and keep Steve Jobs in the finest stonewashed jeans regionally available. The question isn’t, “Do you use Apple devices,” but “Which one?” And “Where?”

Read More-->“Where?”

By Sven Larsen (@zemoga)

Did you hear the news? Mashable reports that Google had an insanely profitable first quarter and they now have a war chest of over $26 billion. That’s a lot of lettuce. And even though they’ve been on a bit of an acquisition spree lately, there’s still plenty of things they can do Read More-->;

By Sven Larsen (@zemoga)

What happens when you take a bunch of engineers, put them in charge of the company and don’t give them any business guidance except “Question everything”? Nine times out of ten, you get anarchy. The tenth time you get Google, the company that has defined digital (and mainstream) culture for the past decade and quite possibly the most successful startup of all time.

Ken Auletta, the NEW YORKER’s masterful media columnist tries to decipher the magic formula that built this digital phenomenon in his new book GOOGLED. It’s a comprehensive and in-depth look at a company that’s barely a decade old. Auletta was given complete insider access to the company and all it’s principals and the result is a multi-faceted profile of the search giant. Read More-->.

By Sven Larsen (@zemoga)

What are those guys in Mountain View trying to do to us?

I’m still trying to find the time to master Google Wave. I’ve had an invite for a while but I’ve just been too busy to really explore it’s functionality. Then they launched Google Buzz. It looks fun but I haven’t found the time to play with it either. Earlier this week they announced the Google Public Data Explorer, a cool data visualization tool. And today, they’re announcing the Google Apps Marketplace.

It’s a lot to handle.

And they’re not slowing down either. The Chrome OS is coming. Their building high speed networks. And there are at least two tablets running Android that will be released in the next couple of months. Read More-->.

Read More-->.

By DJ Edgerton (@wiltonbound)

We talked yesterday about hyper-communicators and we mentioned Guy Kawasaki as an example of this new breed of media personality. Unlike some of his contemporaries, Guy (somewhat controversially) uses ghostwriters for a lot of his tweets. I personally don’t think there’s anything wrong with that but one of the byproducts of this approach is Guy and his team produce a lot of tweets each day. After a while, they can feel like the digital version of Cliff Clavin from Cheers.

Of course, Guy is not alone. There are numerous uber-tweeters sharing their pearls of wisdom on a daily basis. And there are also lots of spammers out there. After a while, even using a tool like Tweetdeck to manage your Twitter consumption can become an arduous task.

Organizing the information you want into a manageable data flow isn’t just a challenge restricted to Twitter either. Popular blogs like Techcrunch and Mashable post literally hundreds of items each week. Sure, you can view these with an RSS reader but after a while the temptation to just hit that “Mark All As Read” button becomes overwhelming. Read More-->.

By DJ Edgerton (@wiltonbound)

What if you could make your own Star Wars movie and not get sued by George Lucas? Or record your own version of the Beatles “Let It Be” and not have to ask Apple Corp. for permission? Would the world be a better or worse place?

It may seem like a strange question to ask but it’s actually a major issue when it comes to creating digital content. The mantra of the web has always been “Information wants to be free.” But the counter argument put forth by many is that “content is king” and needs to be protected by its owners/creators. And there is ongoing debate about open versus closed systems. Companies like our client, the Mozilla Foundation and entire operating systems like Linux have been built on the idea that intellectual property shouldn’t be hoarded. And there’s a very good argument to be made for the idea that services like Twitter and Apple’s iPhone apps store owe a lot of their success to making their APIs freely available to developers. Read More-->.

By Sven Larsen (@zemoga)

I’m catching up on some reading thanks to a few business trips. One of the volumes I was most looking forward to consuming is Ken Auletta’s GOOGLED, a comprehensive history of the search giant. While I’m just a couple of pages in to it so far, I can tell the book is going to provide some unique insights.

A passage from the book that really caught my attention was a quote from Google’s Chief Economist, Hal Varian. “The internet makes information available,” opined Varian, “Google makes it accessible.” It’s a concise summary of Google’s business but it also captures the essential struggle for all of us in the digital communications business – how to take raw data and turn it in to something compelling for consumers.

It’s my strong belief that as social media becomes more and more integrated in to our lives, accessibility will become more and more of an issue. Already, we’ve seen celebrities (both real and web versions) deleting Facebook pages and declaring Twitter blackout periods. In almost all these cases, it’s not the constant demand for content that these services require that is cited as the problem. It’s keeping up with the massive flow of information the other way. With literally millions of tweets and Facebook postings what are we supposed to pay attention to? Read More-->?

By Sven Larsen(@zemoga)

“All things are ready, if our minds be so.” – Henry V, Shakespeare

There are a lot of bloggers weighing in with their predictions for 2010 this week. People are proclaiming the coming 12 months as “The Year Social Media Grows Up”, “The Year Traditional and Digital Agencies Converge”, “The Year of MObile” and many, Read More-->?