By Kimberly Reyes (@CommDuCoeur)

It’s one of those “I’m a little bit country, he’s a little bit rock & roll” situations…except switch out country for charmingly off-beat and rock & roll for high-octane explosive ass-whooping and you’ve got a recipe for movie night at my apartment. Read More-->

…well, it’s probably not as cool as ours: meet “Zemo.”

I have no words for this one, guys.  None. Read More-->

By Kimberly Reyes (@CommDuCoeur)

It’s part of my job to shop.  And I take that responsibility very, very seriously.

One of my absolute favorite things about working for Zemoga is getting to attend our Spark Sessions.  Part of our Innovation Lab service offering, a Spark Session is a 1-2 day workshop that focuses on the interactive needs of both the client and the end users. Read More-->.

By Fernando Martinez (@fermart19)

When you launch an advertising campaign, whether it’s print, radio, or television, measuring the success of your efforts is crucial to the business and marketing decisions that you make.  Equally as important is how you measure these numbers.  The feedback on traditional campaigns may not be 100% accurate, but the information does provide insight into who you are communicating with and how they are responding. Read More-->.

By Kimberly Reyes (@CommDuCoeur)

Abstract artist Mark Rothko believed in the power of color.  After drawing parallels between the work of his contemporaries and the drawings often produced by children, Rothko noted that all art begins with the same basic element of color.  His most well-known paintings have been nothing more than fields of color, squares and rectangles in various hues juxtaposed to represent an emotion or elicit a visceral response.  While all of Europe was engaged in war, Rothko used color as a language that transcended borders, and the scale of his canvases would occupy the viewer’s world, creating a deeply moving experience that one would hardly expect from such simplified forms. Read More-->.

(Clicking on image will take you to Austin Kleon’s blog post on how to make a newspaper blackout poem on the iPad)

By Kimberly Reyes (@CommDuCoeur)

Austin Kleon is a self-described “writer, cartoonist, designer, and visual thinker obsessed with the art of communicating with pictures and words, together.”  Based in Austin, TX, Kleon takes pages of existing text and uses a black marker to block out most of the words, leaving behind flowing verses of poetry.  Frustrated with the dichotomy of art and language in the current educational system, Kleon’s revolutionary subtractive approach to creative writing spawns from a desire to express himself both visually and didactically. Read More-->th visually and didactically.

Where can you go to get the latest industry news, exclusive interviews with top ad executives, and compelling discussions and insights on the future of advertising?  Look no further than The Advertising Show, Ad Age Magazine’s weekly podcast on marketing, advertising, branding and media. Read More-->.

By the Zemoga Team (@zemoga)

We’re always using this forum to give some Zemoga love to our new clients and partners. There’s nothing we love more than welcoming new members to the Zemoga family. But that doesn’t mean that we ever take our existing clients for granted. Especially when they keep giving us challenging and Read More-->.

By the Zemoga Team (@zemoga)

Speaking of repeat clients, we’re very excited to be working with the MOZILLA FOUNDATION on another project, this one for the EU marketing effort. As many of you already know, we pride ourselves on being platform agnostic and using open source solutions when they make the most sense for our clients business. So Read More-->.

By the Zemoga Team (@zemoga)

When you get a chance to work with the brands you love and are religiously loyal to it is very special indeed.  I’ve been flying CONTINENTAL AIRLINES for years, a proud card carrying Platinum member. In fact, seats 14A and 14F between New York and Bogota should be reupholstered in Zemoga green since Read More-->.