By Dennis Portello

One of the differentiators of good interactive technology & development firms is process. Not smoke and mirror strategy mumbo-jumbo but the process through which innovative thinking is actually executed and delivered. It does not matter how great an idea is, or how good it looks, if it doesn’t work … it’s shite.

At Zemoga, we pride ourselves on being able to deliver on the promise that innovation often reveals to us. How do we do that? We make sure that we follow the best practices out there. We learn from mistakes others make, and our own. We constantly improve. Perfection is not a destination but a journey nobody ever really completes. Just ask Tiger. Read More-->

We’ve written about the “primacy of content” and how it’s one of the themes that has been emerging from all the conferences and events that we’ve been attending lately. Another theme that’s occupied a lot of the discussions is the “conflict” between “traditional” and digital agencies.

The argument goes that “traditional” agencies (i.e. big firms like Publicis or Ogilvy) are faced with the choice of developing digital capabilities in house or farming them out to an agency that specializes in digital work. The sidebar to that argument is how involved the digital agency should be in the creative portion of the work. Should they have joint ownership of the branding efforts? Or is their role similar to a production house on a television commercial, more about execution than strategy? Read More-->bout execution than strategy?

Yesterdays AdAge had an interesting Op-Ed piece by Jeff Goodby (Goodby, Silverstien & Partners), where he discusses the validity of doing work just to win awards. “If we don’t reward work consumers have actually seen, we risk becoming irrelevant” is the headline and really sums up his thoughts. My thoughts are in a similar vein, but with some differences. Read More-->.

If you work in Information Architecture you will love this video

On Adobe.tv you can see a 1 hour video explaining the features and how to use an upcoming Prototyping tool called Flash Catalyst (known as Thermo), an excellent option to explore on Interaction Design with high quality functional prototypes.

Check out the video here.>

Photoshop(PS) has long been the default tool for creative professionals working in the digital space. As the name suggests it was originally created for photo manipulation, but as the needs arouse designers started to use it for other purposes. In this series of articles we will be looking at one of PS’s more utilitarian features… Actions. Actions can enable a designer to greatly speed up their productivity and give them a reusable set of tools at a keystrokes reach. Read More-->>

Metal Heart from Keith Loutit on Vimeo..