by Kimberly Reyes (@CommDuCoeur)
I recently sat in on an interactive discovery session and was asked by one of our project managers to draft a meeting summary for the client. Being the marketing genius that I am, I organized pages and pages of data into elegantly written section introductions and elaborate multi-colored charts and graphs. Two days and too many hours later, I zipped the unfinished report over to my boss for review, ready to receive a shower of accolades. Here’s what I got instead:
“Great…But why don’t you try turning it into a presentation?”
If you’re anything like me, you probably associate presentations with cheesy sales pitches and not a deliverable product worthy to see the light of day on paper – much less on a client’s desk. And if you’re anything like me, you’re dead wrong. If there’s one thing I’ve learned about the value of certain marketing collateral, it’s that people generally underestimate the power of the presentation. Read More-->
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