By Sven Larsen (@zemoga)

Over the last couple of days, Kimberly has shared some of the materials that Zemoga has created for our Spark Sessions (as well as some of the cool swag that we’ve created to promote our brand). We’re big believers in creating and refining tools that aid our processes. Of course, as head marketer at the company, I Read More-->

By Fernando Martinez (@fermart19)

When you launch an advertising campaign, whether it’s print, radio, or television, measuring the success of your efforts is crucial to the business and marketing decisions that you make.  Equally as important is how you measure these numbers.  The feedback on traditional campaigns may not be 100% accurate, but the information does provide insight into who you are communicating with and how they are responding. Read More-->

By Kimberly Reyes (@CommDuCoeur)

Abstract artist Mark Rothko believed in the power of color.  After drawing parallels between the work of his contemporaries and the drawings often produced by children, Rothko noted that all art begins with the same basic element of color.  His most well-known paintings have been nothing more than fields of color, squares and rectangles in various hues juxtaposed to represent an emotion or elicit a visceral response.  While all of Europe was engaged in war, Rothko used color as a language that transcended borders, and the scale of his canvases would occupy the viewer’s world, creating a deeply moving experience that one would hardly expect from such simplified forms. Read More-->

By Dan Licht (@thedvl)

On a recent trip to the zoo with my wife and son, I realized this place was designed. Not just the signage, or the plaques describing the animals genus or place of origin. I mean the entire experience. Some may say “duh.” It’s an attraction, of course. But I’m talking Read More-->

By the Zemoga Team (@zemoga)

When you get a chance to work with the brands you love and are religiously loyal to it is very special indeed.  I’ve been flying CONTINENTAL AIRLINES for years, a proud card carrying Platinum member. In fact, seats 14A and 14F between New York and Bogota should be reupholstered in Zemoga green since Read More-->

Image Credit: Right On Magazine

This post wraps up our week-long discussion on industry giants going digital, from the music industry to the travel industry – to everything in between!

By Kimberly Reyes (@CommDuCoeur)

I have a confession to make, you just have to promise not to judge me: I follow Taylor Swift on Twitter.

You know, the pop country darling behind such toe-tapping hits as “Love Story” and “You Belong With Me.”  Yup, that Taylor Swift.  I don’t just follow her, but I gush when she tweets about having lunch with Katy Perry, or posts a Twitpic of herself dressed up for an awards show.

Okay, so basically social media is just another camera lens for fans to stalk their favorite celebrities. Read More-->k their favorite celebrities.

This post kicks off Zemoga’s week-long guide to helping industry giants go digital.  We’ll be looking at case studies of who’s done it right, as well as provide guidance for those who are struggling with the transition.

By Kimberly Reyes (@CommDuCoeur)

The Ashley playlist.  The Stephanie playlist.  The Katie playlist.  The Jason playlist.  If you’ve ever seen my iPod, you’ll find these and a whole host of characters, each marking a significant event or memory, each as vivid and accurate as any video or picture of their namesake.

For me, a playlist isn’t just a list of songs I like.  They’re mixtapes I’ve made for friends, songs that blared from at epic college parties, tools to help me focus and concentrate, setlists from memorable concerts.  I have about eighty of them, dating back as far as middle school. I would labor over them for hours, sometimes days.  I needed to create the right mood, the transitions needed to be perfect, the songs needed to be timeless and brimming with meaning. Read More-->k their favorite celebrities.

This post is part of a week-long series on how different industries can leverage social media to connect with their customers.

By Briana Campbell (@MsMatchGirl)

America is a car country and we Americans feel a strong connection between our cars and the identity that they give us. A car is not just a way to get from one place to another, it’s a status symbol. Our cars tell the world who we are. We’re not just keeping up with the Joneses, we’re outdoing them, letting our individuality shine through how our cars represent us. Read More-->k their favorite celebrities.

Missed out on February’s Social Media Week?  No worries – Zemoga’s got you covered.  This week we’re covering all things social media, from entertainment to retail to the auto industry, and more.  Trust us, you’re gonna wanna re-tweet this!

By Kimberly Reyes (@CommDuCoeur)

On March 28^th, MTV aired a documentary following the movements of a seemingly average 16-year-old.  He likes playing basketball with his best friend.  He eats white toast instead of wheat.  He wipes his mouth after brushing his teeth.  I know what you’re thinking: “Okay, so?”  Well, NPR seems to think he’s important…and here’s why you should, too. Read More-->here’s why you should, too.

By DJ Edgerton (@wiltonbound)

There’s a lot of talk about trust these days

Why are we as business people so focused on re-educating ourselves about such a basic human emotion that we naturally should be calling on Read More-->here’s why you should, too.