By Sven Larsen (@zemoga)

Over the last couple of days, Kimberly has shared some of the materials that Zemoga has created for our Spark Sessions (as well as some of the cool swag that we’ve created to promote our brand). We’re big believers in creating and refining tools that aid our processes. Of course, as head marketer at the company, I Read More-->

By Dan Licht (@thedvl)

On a recent trip to the zoo with my wife and son, I realized this place was designed. Not just the signage, or the plaques describing the animals genus or place of origin. I mean the entire experience. Some may say “duh.” It’s an attraction, of course. But I’m talking Read More-->

By DJ Edgerton (@wiltonbound)

Is it still 1995? You might think so when you read the mainstream’ press coverage of the evolving state of advertising and media. Yes magazine display advertising and newspaper classified advertising are in serious decline. But a lot of the focus of the coverage surrounding this phenomenon has been focussed on media content and how it is being subverted by the internet. “Why buy the New York Times if you can read it online for free?” is a refrain repeated in numerous stories. Digital is seen as the solution to every marketer’s problem. If only it were that easy.

While how we interact with content across various platforms is a big story, I think that (at least part of) the big picture is being missed here. Read More-->.

image  www.scrumalliance.org

By Alejandro Gomez (@zemogalejo)

How would you build a great product that responds to the rapidly changing needs of your customers and the market? Would you take your time, plan every detail meticulously and wait till all portions of the project were finished before you began testing? Or would you map out your goals, build individual parts of the project first, and constantly adapt your build to react to problems or changes in the environment that occurred while you were completing your development?

If you were a 14 year old kid impatiently waiting for a video to download, you would choose the second option. After all it’s the guiding principal behind BitTorrent. And surprisingly, if you were a best practices digital developer like Zemoga, you would choose the second option as well.

While perpetual Beta has become a commonly accepted practice in the digital world (think of how many years Google labeled Gmail with that status), the idea that projects wouldn’t be built as a wholly formed entity and then tested for quality and performance is a fairly new one. But as our industry has learned more about building products to ever tighter deadlines, an “agile process” has often been identified as the best practice for creating materials. Read More-->.

By Sven Larsen (@zemoga.com)

You’ve come up with a brilliant strategy. One that covers all the bases and guarantees success if it’s properly implemented. Now you’ve got just one problem. How to you get your team to execute?

That’s the subject of Daniel Pink’s new book, DRIVE, the Surprising Truth About Read More-->?