By Fernando Martinez (@fermart19)

When you launch an advertising campaign, whether it’s print, radio, or television, measuring the success of your efforts is crucial to the business and marketing decisions that you make.  Equally as important is how you measure these numbers.  The feedback on traditional campaigns may not be 100% accurate, but the information does provide insight into who you are communicating with and how they are responding. Read More-->

image via Suzy Zoo

by Briana Campbell (@MsMatchGirl)

In polite society, there are a few rules that we all (should) live by.

Share.

Listen.

Pay attention.

Say please and thank you and excuse me.

Give your seat to an elderly person or a pregnant woman on the bus.

Basically, treat people the way you would like to be treated. Read More-->you would like to be treated.

By Kimberly Reyes (@CommDuCoeur)

Northern California’s Silicon Valley is the beating heart of our industry.  Ever since Stanford University planted its high-tech seeds in the San Francisco Bay area at the beginning of the last century, we saw a fast and furious growth in technological innovation that forever changed the way we live.

And while innovation has since spread its roots to other parts of the country and even the world, the spirit of Silicon Valley carries on, with the passion and ambition that only comes from dedicated computer nerds and friends with deep pockets.  Here are our top five Silicon Valley ones to watch. Read More-->you would like to be treated.

Above: Bowers-Wilkins’ Zeppelin Speakers

This post continues Gadget Week, our tribute to innovative technology, with a closer look at the relationship between design and function.

By Kimberly Reyes (@CommDuCoeur)

Here at Zemoga, we appreciate great design.  We’re inspired by everything around us–the colors, shapes, and textures that invigorate our senses.  Great design has a power that goes beyond just looks; it elicits a deep, visceral emotion that motivates us to imagine and to create. Read More-->.

This post is part of a week-long series on the current practices and potential applications of social media in various industries.

By Kimberly Reyes (@CommDuCoeur)

Talking about social media and healthcare is a pretty big pill to swallow (pun intended).  A lot of us take our health seriously…and social networking sites not-so-seriously.  But the reality is that social networking has Read More-->.

This post continues our week-long series detailing the impact of social media on various industries.

By Briana Campbell (@MsMatchgirl)

Thanks to the economic downturn of last year, the perpetual hot topic – for the foreseeable future – is personal finance.  How can you manage your money?  Why do we manage our money so poorly?  Why on earth do people think it’s OK to buy a bunch of stuff that’s way too expensive for our tax bracket?  And why is it that people seem so very confused about all of this? Read More-->.

Briana Campbell is the newest addition to the Zemoga team, and she’s giving us an artist’s perspective on the importance of data visualizations.

By Briana Campbell (@MsMatchGirl)

OK.  So infographics are everywhere.  Road signs, weather maps, statistical data, subway maps – infographics is a suddenly trendy term for something that’s been around forever. (Literally, forever – the first infographics are easily prehistoric petroglyphs and cave paintings).  Human beings are visual creatures, able to quickly take in a lot of data at a glance.  With everyone constantly on the go, with the 24-hour news cycle and a constant barrage of information, using media from newspapers to televisions to laptops and iPhones, infographics is the most surefire way to convey a message. Read More-->.

by Kimberly Reyes (@CommDuCoeur)

I recently sat in on an interactive discovery session and was asked by one of our project managers to draft a meeting summary for the client.  Being the marketing genius that I am, I organized pages and pages of data into elegantly written section introductions and elaborate multi-colored charts and graphs.  Two days and too many hours later, I zipped the unfinished report over to my boss for review, ready to receive a shower of accolades.  Here’s what I got instead:

“Great…But why don’t you try turning it into a presentation?”

If you’re anything like me, you probably associate presentations with cheesy sales pitches and not a deliverable product worthy to see the light of day on paper – much less on a client’s desk.  And if you’re anything like me, you’re dead wrong.  If there’s one thing I’ve learned about the value of certain marketing collateral, it’s that people generally underestimate the power of the presentation. Read More-->.

By Sven Larsen (@zemoga)

British developers theMobileHealthCrowd have created a wonderful resource, simply called “101 things to do with a mobile phone in healthcare“. Explaining what it is would be pretty redundant, with a title like that. But it’s a great resource.

And it made me think – about brainstorming. Looking at this list is a great way to spark an idea. And it was probably created in the first place by means of a great brainstorming session. Read More--> great brainstorming session.

We've written a lot about data aggregation and visualization here. Now our sister blog/service offering, Pixels & Pills has launched a new Twitter aggregator called The Health Tweeder. We think it's a terrific example of how to filter data in a visually appealing manner that helps promote education and conversation. Here's the official announcement from P & P co-founder Mike Myers. Read More--> great brainstorming session.