Google Search Plus: Is it Irrelevant?
By Russ Ward (@russcward)
Is it irrelevant?
It is no surprise that Google has created a great deal of discussion over its new “Search plus Your World” functionality within Google +.
The chatter all over the web includes concerns over privacy rights, security and the reactions by Twitter and how it may work with Facebook. Quite frankly everyone seems to be reticulating the same news and speculation, but how much of a leap into a new world of search do these new personalized search features afford?
Google Plus Your World versus … Everyone
by Briana Campbell (@MsMatchGirl)
By now, you’ve all seen the Google blog post announcing Search, plus Your World. And while we’ll have a more thorough exploration of the ramifications of it from our resident metrics/analytics and SEO guy Russ Ward coming your way, we thought we’d touch on a few points about social in your search before the technical speak comes your way. (more…)
The Real ROI of Social Media
by Briana Campbell (@MsMatchGirl)
As the head of social media here at Zemoga, and as a person who finds herself firmly ensconced in the burgeoning New York city tech scene, I spend a lot of time thinking about, talking about and explaining the ROI of digital marketing via social media.
We’ve explored it a bit here before, with posts from Russ Ward on measuring sentiment and my own post on The ROI of Your Mom. It is, however, the conversation that’s not going anywhere.
PR in the Age of Social Media
by Briana Campbell (@MsMatchGirl)
I saw this Tweet from @swissmiss, right before the holidays, and it got me thinking about how companies – small and large – are using social media as a PR channel, to promote themselves and their products. And about how so many of them are doing it wrong.
Dear designers wanting to get something published on a blog: Don’t send a mass-email to all the big blogs out there. It doesn’t work.
— Tina Roth Eisenberg (@swissmiss) December 21, 2011
Ringing in the New Year With Cheer
In celebration of the New Year, we thought we’d share the favorite drinks of some of our favorite creative people.
