by Luis Alveart
Aware of the relevance of the mobile environment, some of the Zemoga team attended the online seminar: Interaction Design for Mobiles. The person in charge was Dani Armengol from Usolab, a firm located in Barcelona, Spain.
The colloquium was very revealing, as we learned interesting and surprising information about the growth of online purchases on mobile devices. We also learned that in the near future people will have more mobile hardware than they will desktop computers, so we need to be prepared to respond to that trend and offer better solutions and more engaging experiences.
By Sven Larsen & Dan Licht
One of the most fun parts about working at an organization that has innovation at its core is the opportunities we get to work with like minded partners. Piers Fawkes, Jeff Weiner and the team at PSFK are some of our favorite “fellow travelers” and we’re always excited whenever they invite us to participate in one of their innovation challenges. Their latest effort involved working with The Climate Reality Project on “PSFK Gaming for Good“, an initiative that challenged creative shops like ours to use gamification to promote awareness of climate change. The talented innovation team at Zemoga rose to the occasion once again, submitting a number of different approaches and we were delighted when one of our concepts was selected for inclusion among the top ten finalists. Quite an honor considering there were more than 60 agencies submitted material for consideration.
By Sven Larsen
Is it worth it?
That’s the question everyone’s probably asking about Amazon’s new Kindle Fire, a device some have called an “iPad killer”. For most of us the $200 price point of the Fire was enough to provoke some seriously heavy interest and make it an early contender for our Holiday wish lists. But for me, the initial question remained. Was this a serious play on Amazon’s part or would this end up being the next Zune?