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Link Love: Highlights from the first Week of 2012

If you’re anything like us, you spent a good part of this week responding to emails and catching up with clients. And though your reader of choice was probably jam-packed with tons of articles – and most probably surround the predictions of XYZ thought leader, media influencer, guru for social media in 2012, we’ll leave those out. But there are a few you may have missed.

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Seminar: Interaction Design for Mobiles


by Luis Alveart

Aware of the relevance of the mobile environment, some of the Zemoga team attended the online seminar: Interaction Design for Mobiles. The person in charge was Dani Armengol from Usolab, a firm located in Barcelona, Spain.

The colloquium was very revealing, as we learned interesting and surprising information about the growth of online purchases on mobile devices. We also learned that in the near future people will have more mobile hardware than they will desktop computers, so we need to be prepared to respond to that trend and offer better solutions and more engaging experiences.

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Will the Real Definition of “Like” Please Step Forward?

by Ted Rubin (@TedRubin)

Now that the New Year is officially underway, I think it’s time to put into action the concept I started to discuss in an earlier post, “Let’s take back the word ‘Friend’.” However, let’s look at it from the Facebook business page standpoint of a “Like.” First, what does the term “Like” mean in social media?

The fourth edition of the Oxford Dictionary of Current English lists the verb “like” as follows:
like2*v. (likes, liking, liked) 1 find pleasant or satisfactory.
2 wish for; want.

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PR in the Age of Social Media

1933 iii 25 anon for Int'l News New York - Lady typist at 1st typewriter at YWCA

by Briana Campbell (@MsMatchGirl)

I saw this Tweet from @swissmiss, right before the holidays, and it got me thinking about how companies – small and large – are using social media as a PR channel, to promote themselves and their products. And about how so many of them are doing it wrong.

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Ringing in the New Year With Cheer

In celebration of the New Year, we thought we’d share the favorite drinks of some of our favorite creative people.

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Best of Zemoga 2011: DJ Named to List of Top 50 Most Influential Outsourcing Execs

In November we got the news that Zemoga’s very own CEO DJ Edgerton was named to the list of Nearshore Americas Top 50 Most Influential Outsourcing Executives.

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Best of Zemoga 2011: Al Gore, Gaming for Good & Climate Trail

We wrote about this exciting happening pretty recently, but it definitely belongs in this “Best Of 2011″ list.

Zemoga’s concept, Climate Trail, was selected by former Vice President Al Gore as  one of the top three most innovative games as part of PSFK’s Gaming For Good challenge.

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Best of Zemoga 2011: Social Media Week Bogotá

One of the coolest things Zemoga did this year was act as city partner to Social Media Week Bogotá. (more…)


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  • From Bogota With Love…

    … is Zemoga’s company blog. FBWL represents the many interest and passions of the people who make up one of the world’s leading digital innovation agencies. From thoughts on new technologies and how digital offerings are changing business to information about happenings at our company to observations on Colombian culture, our blog reflects our diverse backgrounds and interests. Check back frequently for the latest news from Zemoga or even just a peak behind the scenes of our different offices. Our goal is to entertain, educate and engage and we do it all … From Bogota With Love!
  • About Zemoga

    Zemoga is a digital innovation agency based in Bogota, Colombia, Wilton, CT, San Francisco and New York City. Zemoga works with our client to develop digital strategies, innovative products, marketing solutions, and analytics.