Actually, that’s not true. Everything I needed to know about Social Media, I learned from Spider-Man’s co-creator, Stan Lee.
This month’s INC. magazine featured Stan as the latest entry in their “How I Did It” series. It’s a fun article but I don’t think it really captures the genius that marked Stan’s approach to making comics. He was practicing social media while guys like Brogan and Shankman were still in diapers.
So what did Stan teach me? Read more
When last we left our marketing & design superheroes, they had stumbled on a way to change the design of their core content offering that spurred reader interest and increased engagement. Now they faced their toughest challenge yet, creating a premium version of the product with minimal changes to the editorial content. Would they triumph or find themselves consigned to the long list of failed innovators. Would they create the next iPod or the next Newton?
It probably looks like we’ve got comic books on the brain this week. And maybe we do. After all, we work in midtown Manhattan and you can’t swing a dead cat here without hitting some piece of WATCHMEN promo.
But comic books and web design are intimately connected. Both marry pictures and text. Both are highly involved with how the user interacts with the assets presented. And both present unique opportunities to communicate in manners not possible in any other medium. Read more
By Sven Larsen (@zemoga)
We’ve talked about the future of book publishing (hopeful), magazine publishing (a little iffy) and newspaper publishing (downright scary). But what about the red-headed stepchild of the publishing scene, the humble comic book? How are developments in technology and digital media impacting the future of this All-American medium?
At first glance, these should be salad days for the comic
By Sven Larsen (@zemoga)
Ever heard the phrase “creative destruction”?
It’s one of the more applicable oxymorons in digital culture.
There are many people who believe that the Internet fosters this particular type of behavior … that is, destroying old business models or ways of doing things and replacing them with more efficient (or at least different) ways of doing things. Apple‘s iTunes store is a perfect example of this, replacing the old model of going to a specific destination to buy environmentally unfriendly pieces of plastic with a digital alternative that can be purchased almost anywhere. A creative solution that ended up destroying the old business model of the music industry and (arguably) a change for the better.
The last ten years have seen a tremendous abundance of examples of this process. Craig’s List destroying traditional classified advertising. Mobile phones destroying the need for phone booths. Pornography websites replacing the need for creepy Times Square theaters. Well … you get the idea. Read more
By Sven Larsen (@zemoga)
… blog posts that is. We kicked off FBWL at the start of 2009 and 275 posts later, it’s revealing to see which posts garnered the most reader interest. In descending order, here are the entries that generated the most traffic on our blog:
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